Like Fils-Aimé himself, whose public persona of ebullient, meme-worthy pitchman often belied his sales and marketing business strengths, the book has two speeds. But as Disrupting the Game: From the Bronx to the Top of Nintendo, his new book, reveals, the conscious construction of that line came to reflect the rebirth that was at hand under the former Nintendo of America president's leadership.
At the time, we simply saw a bold and brash new attitude from the traditionally reserved company. Reggie Fils-Aimé's unforgettable introduction at Nintendo's E3 2004 showcase marked a turning point for the famed console maker. I'm about kicking ass, I'm about taking names, and we're about making games.' Reggie Fils-Aime stands in front of a large poster for the Nintendo Switch console.
